Why Partner with Oar Mighty Mates?

Before, during, and after the race, we want our partners to feel a part of team Oar Mighty Mates’ adventure. Your company will have a one-of-a-kind opportunity to enhance its profile and brand exposure on a global scale as an Oar Mighty Mates Corporate Partner before, during, and after the 2024 World’s Toughest Row Atlantic Challenge. This will include pre-event social media marketing, press events, training sessions/sponsorship events, and a variety of other special possibilities. Your business will benefit from enhanced PR, brand exposure, and outreach as a result of worldwide media coverage and events, as well as team-based activities and workshops led by Oar Mighty Mates, in exchange for your financial assistance.

This is a once-in-a-lifetime opportunity to work with a highly driven, devoted, and engaging team that is willing to go above and beyond to deliver the best possible return on investment for our Corporate Partners. We’ve included some sample packages below to give you an idea of the type of return our partners can expect, but we’d love to work with you to create bespoke solutions that meet your specific needs.

Sponsorship packages

Media & Coverage

The event organisers concentrate their efforts on giving major broadcasters high-quality video footage and public relations activities, resulting in increased coverage for the race each year.

Total PR & Marketing Value – £114,098,543
Audience Impressions – 121,450,200
People Reached – 52,600,000
TV Coverage – 15,100,000 Total Viewers
Print Coverage – 2,105 Total Articles
Digital Coverage – 11,250,000 Unique People Reached

Dedicated media team

The World’s Toughest Row Atlantic Challenge has a specialised media team to maximise worldwide coverage and visibility.

At the start and end of the race, official film crews and photographers capture essential visual assets that are distributed around the world.

For each team, press releases and video news reels are created continually ensuring that global media has a consistent stream of stuff to absorb.

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